A lighting brand built to feel as precise and considered as the products it sells.
Luminaire designs and installs premium residential lighting — the kind that changes how a room feels rather than just illuminating it. Their product was considered and technically precise. Their brand was not. They needed an identity that could hold its own in architects' offices, high-end showrooms, and the portfolio pages of the interiors press.
We were brought in to build a complete system from scratch: primary and secondary marks, a type hierarchy, a colour palette with material references, usage rules, and a stationery suite they could take to print immediately.
"We built around the idea of a single point of light — a mark that contracts to a dot and, when space allows, expands to carry the full system."