Warmth without whimsy — for professionals who still believe in writing things down.
Fieldnotes & Co. makes premium notebooks and desk accessories for people who think on paper — lawyers, architects, writers, planners. The product had a loyal following but no coherent visual identity to grow with. They needed something that felt authoritative and warm without tipping into craft-market territory.
The challenge was restraint: a brand that could sit alongside premium office products and hold its own, without the cold sterility of corporate stationery design.
"Typographic-first. The ampersand became the mark — weighted, italicised, and unmistakable at any scale."